• DW Johnson

You are Killing Your Chance

I like Facebook (no pun intended) because it has groups. Like-minded people who enjoy the same activities. I have joined about thirty art groups and love each one. I enjoy seeing what others create and exchanging ideas with other people in my field of expertise.

But… Oh yeah it’s a BIG but.

I am saddened daily by the images that people post in these groups. Not the artwork itself. No, the art is fine and often rich and diverse. It’s the way the artwork is photographed. That’s what often makes me scream No! Don’t do that!

Frames included, crooked images, plants in the background, weird angles, hell, I even saw one with someone’s bare feet and ratty flip-flops in the image. No!

I understand that you may not be a professional artist and you just want to show your creativity but that doesn’t mean you should not put your best foot forward. Remember showing art is a lot like meeting someone for the first time. You have a second or two to make a good impression. Anything short of a solid photo of the artwork is killing your chance of making a connection.

If you’re a professional artist wanting to show your work in Facebook groups or ANYWHERE else you are destroying your chances of a sale if you don’t take a perfect photo. You spent hours, weeks, maybe months creating the piece. Why would you present it in anything other than its best light?

Here are a few guidelines for photographing your work.

1) Photograph ONLY the art. Nothing else should show in the image. Not even the frame. Exclude EVERYTHING that is not the art itself. This is crucial if you want to sell the artwork.

2) Take the photo from a straight frontal perspective. NO ANGLES. If the piece is too large to fit in the photo and you don’t have any way to crop a more distant view, you would be better off shooting an important part of the piece instead. Just add the words “detail” to your description so viewers understand it’s only a portion of the final piece.

3) Use bright lighting. Preferably natural sky light that comes from the north sky. It has a more uniform color spread than light from other directions. Be sure to check there is no glare on the piece and that it is uniformly lit.

Follow these simple guidelines and you'll not only get more positive feedback but you'll sell more too.

IMAGE: Universal Chaos, 16x20 Digital painting. DW Johnson

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